Not long ago, selling a home felt like winning the lottery. Properties were snatched up within days—often with multiple offers and prices soaring above list. Sellers called the shots, and many got exactly what they asked for, sometimes more. But fast forward to today, and the landscape has changed.
The current real estate market is more balanced. Inventory is up, buyers are more selective, and homes are spending more time on the market. Price reductions are no longer the exception—they’re becoming part of the norm. So, what’s the smartest move for today’s sellers? Pricing your home right from the very beginning.
When Expectations Meet Market Reality
A recent Realtor.com survey shows that 81% of sellers still believe they’ll get their full asking price or higher. But the numbers suggest otherwise. According to the National Association of Realtors (NAR), 44% of recent home sales closed below asking price—and nearly a third of sellers had to drop their price to get their home sold.
This disconnect can be costly. When sellers overestimate, they risk turning off potential buyers before they even walk through the door.
The Pitfalls of Overpricing
It might seem harmless to start high and “see what happens.” But an inflated price tag can backfire quickly. Homes that linger on the market tend to lose momentum—and buyer interest. Extended days on market often raise red flags, leading to fewer showings, necessary price drops, and a potential final sale price lower than if it had been priced correctly from day one.
As Realtor.com puts it, “By getting the right price early on, you can increase the odds buyers will be interested in the home.” First impressions matter—and in real estate, you only get one.
Smart Pricing Wins in the Long Run
This is where a seasoned local real estate agent, like me, becomes your best asset. A professional can assess local trends, review comparable sales, and factor in current market conditions to help you land on a competitive, compelling list price.
And while pricing slightly below your ideal number might feel like a compromise, consider this: home values have risen over 57% in the past five years. You’re likely still in an excellent position to earn a strong return on your investment.
